Why Dynamic Web Pages are Better than Static Web Pages?

Dynamic Web Pages Vs static Web Pages 

Websites come in various different shapes and sizes, but there is one way through which they can be divided that is dynamic sites and static sites.
The difference is not that obvious when you look at the website in a browser, but there will be a huge difference in the functionality of the website.

Static websites comprises of a series of HTML files, every one of them representing the physical page of a website. So on static sites, each page has a separate HTML file. When you visit the homepage, you are actually visiting the homepage file.
Even if the two pages contain a portion of the same content for example the footer, they both contain two versions. So if you want to update the footer then you have to do it twice on each page. This fairly upfront and it is how all the websites were built in the early days of the internet.

A dynamic websites uses server technologies (like PHP) to dynamically create a website right when a user visit the page.
Basically, what happens in a dynamic website is that the user goes to a specific web address and the servers finds a bunch of different pieces of information that it writes together as a web page, which is what you see.
This method of creating web pages “on the fly” has different advantages.

The Benefits Of Dynamic Websites
• Easier design updates
• More flexible data
• Easier content updates

Are There Any Drawbacks Of A Dynamic Website?
It all depends on the purpose of the website you are building. A website design services can help you in developing the website along with informing you that a dynamic site may take longer to code and develop as compared to static sites.
Any web development Sydney base agency will inform you that in many cases the up-front savings may achieve from a static website and will be wiped out multiple times over by the extra time that will be needed to make further updates and revisions.

5 Essential Things For Good E-Commerce Website

  5 Essential Things For Good E-Commerce Website

Owning an e-commerce website is not an easy task to manage. There are orders to fill, sales to make and payments to be received. This is why it’s important that you cover all the aspects, when it comes to running an e commerce website.

We have to assess things from the visitor’s point of view. We have to commence from the beginning, from the moment a user visits the ecommerce website, till the very end and when that user places an order. In this article we won’t be getting into all the details, instead we will give you the essential points that are needed to bring success and change to the needs of customers.
Here are the five essential things that are needed:

1. Clear Logo – A clear, unique and remarkable logo is a business card for the brand. In case of online marketing a clear and pro logo is a reassuring symbol and an element of reliability of the business. A good website design agency can create logos that reflect the motive of a business.

2. Freebies, Offers And Free Delivery – Most of the consumers like to purchase products while there are sales and discount offers. Some customers are attracted towards free shipping while the others are interested in promo of different kinds. Hence it’s recommended that you put up visually attractive banners for sales and discounts.

3. Most Famous Products – If you want your users to return to the website then don’t make it difficult for them to find the exclusive deals and hot prices. Moreover returning customers like to go towards new sale rather than browsing through new and trending things.

4. Login Box, Search Box And Shopping Cart – A good ecommerce website design will come along with the essential features like search box, login box and shopping cart. These essential elements will be placed together. The most popular icon is the basket in which the items of purchase are added.

5. Payment Systems Icons– For running a successful ecommerce website it will be better to clarify the payment options in advance as there can be technical limitations to the payment options. Online shopping stores mainly use credit and debit cards, PayPal or cash on delivery as their payment methods.

What Is PPC And Its Advantages?

Pay-per-click campaign has a lot of complicated details which can become quiet daunting if you have no idea of how online marketing works. PPC services specially design customized campaigns ensure that you stay at the top.

WHAT IS PPC MARKETING AND HOW DOES IT WORK

What is PPC marketing?  PPC marketing is to use search engine advertising in way which can generate clicks to your website. The ads that you often see on the top of a searched result page are pay per click ads.

How do they work? Whenever someone clicks your add and a visitor is sent to your website, you have to pay the search engine a small fee and that is where the name is derived from pay per click. When you have a well-designed and smoothly running PPC campaign the fee is trivial, as the visit to your website is worth a lot more to your business than the fee you pay for it. For example if you have paid a fee of $10 for a click and that click resulted in a $200 sale than PPC is an expense that is worth it. At the end of the day everyone benefits from it.

ADVANTAGES OF PPC SERVICES

     Searchers benefit from it. Survey has indicated that searchers are more likely to click on paid ads than any other kind of digital advertising. This tells us that people really don't mind the advertisements advertised to them provided that the ads are relevant to their search.

•        Advertisers benefit from it.  Advertisers have a unique platform to put their message out to people who are actively looking for their product. Advertisers can measure the quality of traffic by the results of clicks on search engines.

·         Search engines benefit from it. Searchers and advertisers can be catered to simultaneously through PPC. The searchers make the up user base and the advertisers give them the revenue. The highest priority of search engines is to provide results that are relevant and at the same time offer an advertising channel that is highly targeted and revenue driving.

What Is Digital Marketing?

Digital marketing is a term that is used for all of your online marketing struggles. Businesses make use of digital channels like social media, Google search, emails and their website to make new connections and maintain their current potential clients.

So what is digital marketing? Basically, it is the use of new media to market a brand or product or business and so on. Though there are a lot of activities that can be done, but digital marketing these days relies on the internet.

Website is the main factor. By creating an online identity for your brand, it will increase the brand image and awareness. Not to mention that, you can reach wider target audience with efficiency.

Your website content is definitely essential, and plays a great role in digital marketing. You will need to maintain it regularly and optimize the page content, a good digital marketing agency can assist your businesses’ marketing needs.

Traditional VS Digital Marketing

The first thing you need to know is the difference between digital and traditional marketing. Traditional marketing is mostly relying on mediums and tools like the radio, TV, billboards, magazine, direct mails, newspapers or any other form of print media.

Digital marketing on the other hand is made up of tools like social media, content marketing like blogging, video creation, articles, online pay per click and email marketing.

When we are discussing about digital marketing versus traditional, we are talking more about the mediums rather than the strategy behind them. And more accurately, you are talking about which type of media you should use to spread your message to your customers, a digital one or traditional?

The Future Of Digital Marketing

As the consumer media consumption trends are changing dramatically away from the traditional one and are more inclined towards digital content, there will soon be a time in the near future when we will no longer call it digital marketing and will only refer it as “Marketing”.